{"id":1002,"date":"2024-11-03T15:12:23","date_gmt":"2024-11-03T15:12:23","guid":{"rendered":"https:\/\/alteroworld.com\/?page_id=1002"},"modified":"2026-04-21T00:06:56","modified_gmt":"2026-04-21T00:06:56","slug":"about","status":"publish","type":"page","link":"https:\/\/alteroworld.com\/fr\/about\/","title":{"rendered":"QUI SUIS-JE"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1002\" class=\"elementor elementor-1002\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2e62ef e-flex e-con-boxed e-con e-parent\" data-id=\"c2e62ef\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b1987c4 e-con-full e-flex e-con e-child\" data-id=\"b1987c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0c8454 elementor-widget elementor-widget-heading\" data-id=\"d0c8454\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">QUI SUIS-JE<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c80c1a elementor-widget elementor-widget-text-editor\" data-id=\"3c80c1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"214\" data-end=\"348\">Derri\u00e8re \u00c1LTERO se trouve Victoria, une cr\u00e9atrice de mode argentine bas\u00e9e \u00e0 Paris, dont l\u2019approche se situe \u00e0 l\u2019intersection de la mode durable et de l\u2019art.<\/p><p data-start=\"350\" data-end=\"483\">\u00c1LTERO est n\u00e9 d\u2019une id\u00e9e simple mais exigeante : cr\u00e9er des sacs responsables sur le plan environnemental, sans compromis sur l\u2019esth\u00e9tique.<br \/>Chaque pi\u00e8ce est r\u00e9alis\u00e9e par Victoria elle-m\u00eame dans son atelier \u00e0 domicile. Elle collecte personnellement des mat\u00e9riaux plastiques jet\u00e9s, les lave, les s\u00e9lectionne, les d\u00e9coupe, les coud et photographie les pi\u00e8ces finales. L\u2019ensemble du processus est manuel et profond\u00e9ment artisanal.<\/p><p data-start=\"737\" data-end=\"907\">Comme les mat\u00e9riaux sont r\u00e9cup\u00e9r\u00e9s, de nombreuses pi\u00e8ces deviennent uniques ou font partie de tr\u00e8s petites s\u00e9ries.\u00a0<\/p><p data-start=\"909\" data-end=\"1031\">\u00c1LTERO n\u2019est donc pas seulement une marque, mais aussi une mani\u00e8re de travailler : lente, exp\u00e9rimentale et attentive \u00e0 ce qui existe d\u00e9j\u00e0.<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-03cc56e e-con-full e-flex e-con e-child\" data-id=\"03cc56e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-77ef229 e-flex e-con-boxed e-con e-parent\" data-id=\"77ef229\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a80a40 elementor-widget elementor-widget-heading\" data-id=\"1a80a40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">la durabilit\u00e9<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18daef3 elementor-widget elementor-widget-text-editor\" data-id=\"18daef3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1056\" data-end=\"1225\">\u00c1LTERO est une marque ind\u00e9pendante qui cr\u00e9e des sacs \u00e0 partir de mat\u00e9riaux plastiques auparavant jet\u00e9s, r\u00e9cup\u00e9r\u00e9s et soigneusement s\u00e9lectionn\u00e9s pour devenir des pi\u00e8ces de cr\u00e9ateur en \u00e9dition limit\u00e9e.<\/p><p data-start=\"1227\" data-end=\"1433\">Le processus de cr\u00e9ation fonctionne diff\u00e9remment de la production de mode conventionnelle. Au lieu de partir d\u2019un design fixe et de chercher les mat\u00e9riaux pour le produire, le processus commence par ce qui existe d\u00e9j\u00e0.<\/p><p data-start=\"1435\" data-end=\"1497\">Quels mat\u00e9riaux sont disponibles ?<br data-start=\"1464\" data-end=\"1467\" \/>Que peut-on cr\u00e9er \u00e0 partir d\u2019eux ?<\/p><p data-start=\"1499\" data-end=\"1664\">Cette question est au c\u0153ur de la philosophie de cr\u00e9ation d\u2019\u00c1LTERO : apprendre \u00e0 concevoir des objets fonctionnels en utilisant des mat\u00e9riaux qui existent d\u00e9j\u00e0, plut\u00f4t que d\u2019en produire de nouveaux.<\/p><p data-start=\"1666\" data-end=\"1951\">Aujourd\u2019hui, de nombreux produits du quotidien sont fabriqu\u00e9s \u00e0 partir de fibres d\u00e9riv\u00e9es du plastique. Lorsque ces mat\u00e9riaux ne sont ni r\u00e9utilis\u00e9s, ni recycl\u00e9s, ni transform\u00e9s en \u00e9nergie, ils finissent souvent en d\u00e9chets \u2014 dans les oc\u00e9ans, les champs, pr\u00e8s des animaux ou dans d\u2019immenses d\u00e9charges o\u00f9 ils peuvent rester pendant des d\u00e9cennies, parfois des si\u00e8cles.<\/p><p data-start=\"1953\" data-end=\"2074\">Si ces mat\u00e9riaux doivent rester dans le monde, \u00c1LTERO propose de leur donner une seconde vie et une durabilit\u00e9 porteuse de sens.<\/p><p data-start=\"2076\" data-end=\"2212\">En moyenne, environ <strong data-start=\"2095\" data-end=\"2158\">90 % de chaque produit \u00c1LTERO est fabriqu\u00e9 \u00e0 partir de mat\u00e9riaux r\u00e9cup\u00e9r\u00e9s<\/strong>, et dans certains cas les pi\u00e8ces sont <strong data-start=\"2193\" data-end=\"2211\">compos\u00e9es \u00e0 100 % de mat\u00e9riaux r\u00e9employ\u00e9s<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>ABOUT ME Behind \u00c1LTERO is Victoria, an Argentinian fashion designer based in Paris, working at the intersection of sustainable fashion and art. \u00c1LTERO was born from a simple but demanding idea: creating bags that are environmentally responsible without compromising aesthetics.Every piece is made by Victoria herself from her home studio. She personally collects discarded plastic [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1002","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About - \u00c1LTERO<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About - \u00c1LTERO\" \/>\n<meta property=\"og:description\" content=\"ABOUT ME Behind \u00c1LTERO is Victoria, an Argentinian fashion designer based in Paris, working at the intersection of sustainable fashion and art. \u00c1LTERO was born from a simple but demanding idea: creating bags that are environmentally responsible without compromising aesthetics.Every piece is made by Victoria herself from her home studio. She personally collects discarded plastic [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alteroworld.com\/fr\/about\/\" \/>\n<meta property=\"og:site_name\" content=\"\u00c1LTERO\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T00:06:56+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/alteroworld.com\\\/about\\\/\",\"url\":\"https:\\\/\\\/alteroworld.com\\\/about\\\/\",\"name\":\"About - \u00c1LTERO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/alteroworld.com\\\/#website\"},\"datePublished\":\"2024-11-03T15:12:23+00:00\",\"dateModified\":\"2026-04-21T00:06:56+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/alteroworld.com\\\/about\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/alteroworld.com\\\/about\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/alteroworld.com\\\/about\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/alteroworld.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/alteroworld.com\\\/#website\",\"url\":\"https:\\\/\\\/alteroworld.com\\\/\",\"name\":\"\u00c1LTERO\",\"description\":\"This is Trash\",\"publisher\":{\"@id\":\"https:\\\/\\\/alteroworld.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/alteroworld.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/alteroworld.com\\\/#organization\",\"name\":\"\u00c1LTERO\",\"url\":\"https:\\\/\\\/alteroworld.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/alteroworld.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/alteroworld.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/8-1.jpg\",\"contentUrl\":\"https:\\\/\\\/alteroworld.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/8-1.jpg\",\"width\":1748,\"height\":1162,\"caption\":\"\u00c1LTERO\"},\"image\":{\"@id\":\"https:\\\/\\\/alteroworld.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u00c0 propos - \u00c1LTERO","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_FR","og_type":"article","og_title":"About - \u00c1LTERO","og_description":"ABOUT ME Behind \u00c1LTERO is Victoria, an Argentinian fashion designer based in Paris, working at the intersection of sustainable fashion and art. \u00c1LTERO was born from a simple but demanding idea: creating bags that are environmentally responsible without compromising aesthetics.Every piece is made by Victoria herself from her home studio. She personally collects discarded plastic [&hellip;]","og_url":"https:\/\/alteroworld.com\/fr\/about\/","og_site_name":"\u00c1LTERO","article_modified_time":"2026-04-21T00:06:56+00:00","twitter_card":"summary_large_image","twitter_misc":{"Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/alteroworld.com\/about\/","url":"https:\/\/alteroworld.com\/about\/","name":"\u00c0 propos - \u00c1LTERO","isPartOf":{"@id":"https:\/\/alteroworld.com\/#website"},"datePublished":"2024-11-03T15:12:23+00:00","dateModified":"2026-04-21T00:06:56+00:00","breadcrumb":{"@id":"https:\/\/alteroworld.com\/about\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alteroworld.com\/about\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/alteroworld.com\/about\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/alteroworld.com\/"},{"@type":"ListItem","position":2,"name":"About"}]},{"@type":"WebSite","@id":"https:\/\/alteroworld.com\/#website","url":"https:\/\/alteroworld.com\/","name":"\u00c1LTERO","description":"This is Trash","publisher":{"@id":"https:\/\/alteroworld.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alteroworld.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/alteroworld.com\/#organization","name":"\u00c1LTERO","url":"https:\/\/alteroworld.com\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/alteroworld.com\/#\/schema\/logo\/image\/","url":"https:\/\/alteroworld.com\/wp-content\/uploads\/2025\/10\/8-1.jpg","contentUrl":"https:\/\/alteroworld.com\/wp-content\/uploads\/2025\/10\/8-1.jpg","width":1748,"height":1162,"caption":"\u00c1LTERO"},"image":{"@id":"https:\/\/alteroworld.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/alteroworld.com\/fr\/wp-json\/wp\/v2\/pages\/1002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alteroworld.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/alteroworld.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/alteroworld.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alteroworld.com\/fr\/wp-json\/wp\/v2\/comments?post=1002"}],"version-history":[{"count":166,"href":"https:\/\/alteroworld.com\/fr\/wp-json\/wp\/v2\/pages\/1002\/revisions"}],"predecessor-version":[{"id":3656,"href":"https:\/\/alteroworld.com\/fr\/wp-json\/wp\/v2\/pages\/1002\/revisions\/3656"}],"wp:attachment":[{"href":"https:\/\/alteroworld.com\/fr\/wp-json\/wp\/v2\/media?parent=1002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}